I've been working as a UX/UI generalist for 3+ years now, serving users across five distinct groups: students, academics, scientists, business partners, and administrative staff — spanning both the university's website and its internal student portal. I've met closely with all of them, listening to their pain points, worries, and aspirations, and figuring out how I, as the university's sole designer, could help make their day a little easier.
I feel lucky to work within such a diverse universe of users, because they've shown me just how important information architecture really is — and how even a tiny micro-interaction can change an overworked person's day, or gently remind a tired student to take care of themselves and enjoy life.
It's the same instinct that first pulled me toward painting and textile work — noticing the small thing that makes an experience feel considered, not just functional.
Design for everyone
One of my biggest challenges has been the seemingly impossible task of designing systems that work for a huge range of people. I love journey mapping and building personas — but when it comes to the business side of a project, real stakeholder alignment always takes more than that. This is where data-informed design comes in: bringing long-term, evidence-backed practices to the table so decisions hold up beyond a single meeting.
Favourite part
My favorite part, though, is discovery and user interviews. Talking to people face to face — understanding their needs and figuring out how to minimize cognitive load for them — gives me the best possible kickoff for a project. Because I've led end-to-end ownership on my projects so far, I get to stay close to the people I'm designing for throughout the whole process: meeting focus groups, watching them interact with the design, running usability tests, and seeing the smiles and honest feedback that remind me why I love this work in the first place.
Below are three projects where that process played out — from a single dashboard to a 500-page rebuild.
Designing with Intention and Care
Want a quick overview?
Open PDF files to go over the short version of my story →